Instagram is set to implement algorithmic changes that will prioritize original content and penalize the reposting of others’ work. This move comes in response to criticism from creators who have seen their original work overshadowed by reposted content. Instagram head Adam Mosseri announced that the platform will replace reposted content in recommendations with the original and add a label linking back to the source. Additionally, aggregators that repeatedly share unoriginal content will be removed from users’ feeds.