Intelligent Virtual Assistants (IVAs) in healthcare leverage AI and NLP to provide support and assistance to healthcare workers and patients. The market is segmented into chatbots and smart speakers, with chatbots dominating in 2023. Providers, payers, and other segments are key end-users, with providers leading in revenue share. North America and the Asia Pacific region are significant markets, with North America driven by IoT adoption and smartphone use. The text-to-speech technology segment leads the market, while automatic speech recognition is expected to experience rapid growth in medical counseling.