The United States welcomed a surge in international visitors in July 2024, marking a substantial rebound from pre-pandemic levels. Canada led the pack, followed by Mexico, while the UK, India, and Germany rounded out the top five. The report also highlights significant outbound travel by US citizens, with Mexico emerging as the most popular destination.
The Middle East is experiencing a tourism boom, with international arrivals soaring by 26% in the first seven months of 2024 compared to the same period in 2019. This surge, driven by a combination of factors including strategic investments, diverse offerings, and a focus on sustainability, positions the region as a leading global tourist destination.
The Americas witnessed a remarkable tourism rebound in 2024, with several countries experiencing record-breaking international visitor arrivals. El Salvador led the pack with an 81% increase, followed by Curaçao and Colombia. The resurgence is attributed to eased travel restrictions, increased air connectivity, and strategic tourism campaigns, highlighting the region’s resilience and attractiveness in the global travel landscape.
Vietnam’s tourism sector experienced a significant rebound in August 2024, with international visitor numbers reaching 1.43 million, marking a 17.7% year-on-year increase. This growth is attributed to favorable visa policies, increased tourism promotion efforts, and Vietnam’s growing reputation as a desirable travel destination.
India’s tourism sector is experiencing unprecedented growth fueled by strategic initiatives, significant investments, and a robust economy. The ‘UDAN’ scheme, visa-free entry for 125 countries, and record aircraft orders are transforming travel experiences, attracting a surge in international arrivals, particularly from the USA. With a projected revenue of USD 23.72 billion in 2024 and an anticipated growth rate of 9.62% over the next five years, India’s tourism sector is poised to become a global powerhouse.
The Philippines’ visa-free entry policy for citizens of 156 countries has resulted in a surge in tourism, driving increased international arrivals and enhancing tourism revenue. Key airports have seen significant visitor numbers, with Manila International Airport welcoming the most travelers. Visitor expenditure has also significantly increased, with South Korea contributing the highest spend.
Driven by post-pandemic relaxation and government initiatives, domestic tourism in China has rebounded with a surge in domestic travel. However, international arrivals continue to lag, posing challenges to the industry’s long-term sustainability. The disparity presents opportunities for local businesses and economic growth but also highlights the need for strategies to revitalize international tourism.
