The Global Sustainable Tourism Council (GSTC) participated in the 9th International Tourism Innovation Forum (FIT) in Colombia, advocating for sustainable tourism practices and highlighting the importance of collaboration between governments, industry stakeholders, and local communities. The event focused on the theme “Governance and Restoration of Territory,” emphasizing the need for environmental responsibility, community engagement, and the integration of technology in tourism. GSTC’s Program Director for Latin America, Jorge Moller, emphasized the significance of fostering deep connections between tourism, local communities, and nature, advocating for the adoption of GSTC Criteria to ensure sustainable practices.