European tourism is experiencing a strong recovery in the first quarter of 2024. Foreign arrivals and overnights have surpassed 2019 figures, driven by intra-regional travel and demand from the US. Southern Europe and Nordic countries are leading the recovery, while the Baltic region continues to lag due to the war in Ukraine. Despite challenges such as inflation and geopolitical uncertainty, consumer demand remains robust, and travel spending is expected to increase by 14.3% in 2024. Major sporting events like the Olympics and Euros are expected to further boost tourism in France and Germany.