Intuit Mailchimp’s latest report, “The Science of Loyalty,” delves into the science behind loyalty and provides 12 actionable tactics that brands and marketers can leverage to foster meaningful customer relationships. The report emphasizes the importance of understanding the key principles of loyalty, including reward, memory, emotion, and social interaction. By harnessing these principles, brands can move customers along the “commitment spectrum” from inert to fandom loyalty. The report also highlights the role of data-driven insights in tailoring loyalty strategies to different customer segments and meeting their evolving needs.