IPW 2024, hosted by U.S. Travel in Los Angeles, welcomed 5,700 attendees, including 2,000 international buyers and media from nearly 70 countries. The event generated over $5.5 billion in future travel to the U.S. and highlighted major upcoming events, such as the World Cup, Copa America, and the Summer Olympics in Los Angeles. Industry leaders and elected officials emphasized the vital role of travel in their communities and businesses.
The International Pow Wow (IPW) 2024, held in Los Angeles from May 3-7, has attracted thousands of participants from over 70 countries, including tourism professionals, buyers, and media representatives. The convention provides opportunities for networking, business appointments, educational seminars, and showcases of U.S. travel destinations and businesses. IPW 2024 is expected to contribute to future international travel to the U.S. and reinforce the Los Angeles Convention Center as a hub for international cooperation within the travel industry.
After a 12-year absence, Los Angeles is set to host IPW, the U.S. Travel Association’s premier inbound travel trade show, from May 3-7, 2024. The event will take place at iconic venues across the city, including the Los Angeles Convention Center, Getty Center, Los Angeles Memorial Coliseum, and Universal Studios Hollywood. Los Angeles is experiencing a remarkable tourism resurgence, with 2023 visitor numbers reaching 97% of pre-pandemic levels. The city welcomed 49.1 million visitors last year, contributing $40.4 billion in business sales and supporting over 530,000 local jobs. IPW 2023 is poised to surpass pre-pandemic attendance and generate billions in future travel revenue. The event will connect over 1,700 global travel buyers and press with 5,700 travel professionals from almost 70 countries.
