IQOS, the innovative tobacco heating system, marks its 10th anniversary with a bold statement – transforming the future into a smoke-free world. To commemorate this milestone, IQOS has reinvented the iconic Coltabaco factory in Medellín, once a symbol of traditional cigarette production, into a hub for creativity, innovation, and art, signifying a fresh start and a commitment to a smoke-free future.
Philip Morris International (NYSE: PM) has had a strong start to 2024, with significant growth in its smoke-free portfolio driving better-than-expected first-quarter results. The company’s adjusted diluted earnings per share (EPS) and organic net revenue saw double-digit increases, surpassing market expectations. The expansion of IQOS ILUMA to 64 markets and the strong performance of ZYN, particularly in the U.S. where volumes soared by 80%, contributed to the upbeat figures.
