As India gears up for the 2024 Lok Sabha elections, artificial intelligence (AI) is emerging as a powerful tool for political parties. AI-generated videos, voice cloning, and deepfakes are flooding social media, resurrecting deceased politicians and creating virtual avatars of living leaders. These tools are being used to engage young voters, create personalized messaging, and boost party morale. While experts debate the impact of AI on voters, concerns remain about the ethical use of deepfakes and the spread of misinformation.