J.Jill Inc (JILL) reported better-than-expected second-quarter earnings and sales, but lowered its 2024 forecast due to changes in consumer behavior. Despite the sales decline, the company saw a rise in direct-to-consumer sales and maintained healthy margins. Analysts have adjusted their price targets for J.Jill following the earnings announcement.
J. Jill Inc. (JILL) reported a slight sales decline in the second quarter but exceeded analyst expectations. While the company saw growth in direct-to-consumer sales and adjusted earnings per share, it lowered its guidance for 2024 due to changes in consumer behavior. Despite the challenges, J. Jill remains focused on disciplined operations and maintaining healthy margins.
