Billionaire entrepreneur Mark Cuban has a strong opinion on corporate jargon: he hates it. In a recent interview, he called out the word ‘cohort’ as a prime example of unnecessary and pretentious language. Cuban believes that using simple, everyday words like ‘group’ is always better, arguing that jargon often masks a lack of confidence and clarity. This sentiment aligns with research suggesting that people use jargon to compensate for perceived intelligence gaps. The article delves into the psychology behind using jargon and why it often backfires, ultimately hindering effective communication.