Rome has become the first European city to introduce contactless payment services for JCB cardholders, revolutionizing public transportation. This partnership between Nexi, a leading Italian PayTech, and JCB provides travelers with a seamless and convenient way to board buses, trams, trolleybuses, and metros by tapping their cards on turnstiles or readers. The collaboration with ATAC, Rome’s transportation network, ensures a hassle-free experience for tourists and citizens, especially those from Asian countries. The advantages include eliminating the need for pre-purchased tickets, enhancing security, and offering fair fares based on travel history.