STAHLS’, a Michigan-based company, is responsible for personalizing jerseys for first-round NFL draft picks. This year, they work from their headquarters near Detroit, where the draft is being held. The team has less than two minutes to affix each player’s name to their jersey before they greet NFL commissioner Roger Goodell. Using a Hotronix Fusion IQ heat press, they create two jerseys for each pick, one for the stage and one for their rookie playing card pack.