The Rise of Quasi-Mergers: Firms Embrace Flexible Partnerships to Grow

Amidst a challenging economic environment, companies are increasingly turning to quasi-mergers to expand their reach and share resources without fully combining. Joint ventures (JVs), partnerships, and other cooperative arrangements offer flexibility, reduce regulatory scrutiny, and enable firms to navigate complex technological advancements and protectionism. From tech giants like Disney and Microsoft to carmakers like Ford and Renault, quasi-mergers are becoming the preferred method for enlarging business empires while mitigating risks.

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