Dallas Mavericks superstar Luka Doncic made a grand entrance to Game 3 of the first-round playoff series against the Los Angeles Clippers, arriving in a custom-wrapped 1968 Chevrolet Camaro. The vibrant pink and purple wrap is part of a campaign promoting the upcoming Luka 3 sneaker from Jordan Brand, which features Doncic’s No. 77 and the Air Jordan logo. The 25-year-old is currently averaging an impressive 32.5 points, 7.5 assists, and 9.5 rebounds in the series through two games.
In the first quarter of this year, industry experts pondered whether the Air Jordan 4 could surpass the legendary Air Jordan 1 in popularity by 2024. With the mid-year mark approaching, the answer appears to be a resounding yes. High-profile collaborations like the upcoming A Ma Maniére pairs, the introduction of the Air Jordan 4 RM, and the return of classic colorways like “Military Blue” have propelled the Air Jordan 4 toward the throne in celebration of its 35th anniversary.
Following the success of his Air Jordan 1 Low OG collaborations, Travis Scott has been awarded his own signature shoe, the Jordan Jumpman Jack. Set to debut in “University Red” and “Sail and Dark Mocha” colorways this week, the sneaker has now been spotted in a new off-white finish. The canvas base features a cream finish, while the leather overlays are outfitted in white. Gray Swooshes, a red Jumpman logo on the tongue, and a hieroglyphic-inspired motif on the heel complete the design. The Jordan Jumpman Jack in off-white is expected to release later this year for $200 USD at Nike SNKRS and select retailers.
Travis Scott and Jordan Brand have teamed up once again for a new signature apparel collection. The collection features everyday basics like hoodies, sweatpants, and t-shirts, but with an elevated touch. The pieces come in heavyweight fabrics and wash treatments in shades of black, deep green, off-white, white, and Scott’s signature brown. The pieces also feature co-branded graphic details with curved shapes and the Jordan logo.
As part of the Air Jordan 1’s 40th anniversary celebration in 2025, rumors suggest the Air Jordan 1 Low ’85 will be released in the classic ‘Royal’ colorway. While no official information has been released from Jordan Brand, sources indicate that the shoe will feature a combination of black, royal blue, and summit white details. The Air Jordan 1 Low ’85 ‘Royal’ is expected to be released through Nike SNKRS and select retailers with a price tag of $160 USD.
