Jordan’s tourism sector experienced a 7% decline in tourist arrivals during the first eight months of 2024 compared to the same period in 2023. While Arab visitors saw a 5.7% increase, other key markets like Europe and the Americas witnessed significant drops. Experts highlight the need for strategic marketing campaigns and diversification of tourism offerings to attract visitors.
Jordan’s tourism sector experienced significant growth in the first half of 2024, with a surge in visitor numbers, increased revenue, and substantial investments in infrastructure and heritage preservation. The country welcomed 2.79 million tourists, generating JD2.33 billion in revenue, and saw significant progress in developing key archaeological sites and enhancing connectivity with global markets.
The United Nations Tourism has launched new investment guidelines for Jordan, highlighting its potential for growth in the post-pandemic era. The guidelines emphasize Jordan’s attractive heritage sites, including Petra, and its flourishing tourism sector. The country has experienced a surge in tourism in the first quarter of 2023, with a 90.7% increase compared to pre-COVID levels. Jordan is also implementing various strategies to enhance its competitiveness and investment frameworks, including the Economic Modernization Vision (2023 – 2030), the Investment Promotion Strategy (2023 – 2026), and the Jordan National Tourism Strategy (2021 – 2025). These initiatives aim to attract an estimated USD 3.8 billion in tourism sector investments by 2033.
