Julius Baer, a leading global wealth management group, has partnered with Cathay Pacific, a prominent Hong Kong-based airline, to promote the use of Sustainable Aviation Fuel (SAF) in Asia. This marks Julius Baer’s first SAF partnership outside of Europe and signifies the increasing importance of SAF in the region’s aviation sector. By working together, the two companies aim to accelerate the adoption of sustainable technologies and reduce the environmental impact of air travel.