ALLURE K-BEAUTY FAIR in TOKYO: A Celebration of Korean Beauty & Fashion

Get ready for a day of K-Beauty bliss! The ‘ALLURE K-BEAUTY FAIR in TOKYO’ is set to take place on October 14th, 2024, at Shibuya Hikarie Hall in Tokyo, bringing together 17 top Korean beauty and fashion brands. Experience hit items, try exclusive Japanese debuts, and snag free samples – plus, enjoy special photo zones with NCT WISH, the event’s ambassadors. Discover award-winning K-Beauty products and enjoy makeup shows by renowned artists like Wonjungyo and Ikigari Shinob.

The Cushion Compact: A K-Beauty Staple That’s Here to Stay

The cushion compact, a K-beauty innovation, has revolutionized makeup application, offering a convenient, portable, and controlled way to achieve flawless coverage. From sheer to medium coverage and satin to matte finishes, cushion compacts are now a staple in makeup routines globally, with both Korean and Western brands vying for the best formulas.

New K-Beauty Brands to Watch in 2024

K-Beauty continues to dominate the beauty industry with a constant influx of innovative products. Discover the newest and hottest K-Beauty brands, including CGBio, UIQ Skincare, and Snow2+, along with the curated selections at K-Sisters, all aimed at making Korean beauty more accessible and effective.

The Best Korean Skincare Products for Every Skin Concern

Discover the secrets behind the Korean beauty boom with this curated list of top-rated skincare products. From gentle cleansers to potent serums, these innovative formulas address all your skin concerns. Learn about the traditions and philosophies that make Korean skincare so effective and how to create your own personalized routine.

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