Latin Music Market Surges in the US, Hitting a Record High in 2023

Latin music has experienced extraordinary growth in the United States, reaching new milestones in both revenue and market share. In 2023, the genre generated $1.4 billion in revenue, a substantial 16% increase from the previous year. Latin music’s dominance also extended to its market share, climbing to an unprecedented 7.9% of the total U.S. music industry, as reported by Variety.

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