At the Kazakhstan International Tourism and Travel Exhibition (KITF), banking delegates met to discuss the latest trends in the sector. Sergey Ulyanich from Home Credit Bank indicated that tourism is not the most lucrative area for their bank, with loans mostly going towards smartphones and furniture. He revealed that the average tourism loan from Home Credit Bank is around $1686, used to enhance experiences or upgrade destinations. Kaspi Bank’s introduction of interest-free installment payments and a user-friendly mobile app have made it the most popular bank in Kazakhstan. The bank’s Kaspi Travel platform, launched in collaboration with tour operators, has posed a challenge to traditional tour agencies. Despite partnering with Kaspi Travel, Selfie Travel reported only a modest increase in sales, highlighting the impact of the platform.