The Africa Youth in Tourism Summit (AYTIS) 2025, held in Nairobi from June 10-13, will showcase Kenya’s diverse tourism offerings beyond safaris, promoting innovation and collaboration. The summit will gather 400 African tourism entrepreneurs and leaders to shape the future of African tourism, highlighting Kenya’s modern infrastructure and vibrant culture.
The recent Magical Kenya Travel Expo (MKTE) 2024, held in Nairobi, has been hailed as a major success, drawing thousands of delegates and exhibitors and showcasing Kenya’s diverse tourism offerings to the world. The event signifies Kenya’s commitment to achieving its ambitious goal of attracting 2.5 million international tourists by the end of 2024.
Kenya’s tourism sector achieved remarkable success in 2023, generating $7.5 billion in revenue and contributing significantly to the country’s GDP. The nation is now focusing on expanding its reach in key African markets, particularly Nigeria, with a goal of attracting 50,000 Nigerian tourists. This shift highlights Kenya’s commitment to sustainable travel, recognizing the growing demand for eco-friendly experiences.
