Tesla, known for its aversion to celebrity endorsements, has seemingly shifted its stance by signing South Korean Olympic silver medalist Kim Ye-ji as its first brand ambassador. This move aims to boost Tesla’s presence in South Korea, where the company’s sales have been relatively low despite the popularity of the Model Y.
South Korean pistol shooter Kim Ye-ji, who became an internet sensation for her calm demeanor and style during the Paris 2024 Olympics, fainted during a press conference. She was hospitalized but reportedly has recovered and will undergo further medical checks. Officials attribute the incident to accumulated fatigue from her busy schedule.
