The Korea Tourism Organization (KTO) has established its first representative office in Riyadh, Saudi Arabia, as part of its strategy to strengthen relationships with Gulf Cooperation Council (GCC) countries and boost tourism from the region. The Riyadh office, managed by Aviareps, will focus on promoting South Korea as an ideal travel destination, increasing visitor numbers, boosting tourist spending, and encouraging longer stays. This strategic initiative comes at an opportune time as foreign tourism to South Korea rebounds, and is expected to positively impact the tourism sector by attracting Saudi travelers with South Korea’s unique blend of cultural, culinary, and shopping experiences.