Air India and Supari Studios, the brand solutions division of Kulfi Collective, have achieved resounding success at the prestigious Webby Awards by securing the award for Best Original Music in the Advertising, Media & PR category. This remarkable recognition marks a significant milestone for Indian creativity, showcasing the exceptional talent and innovation within the country’s advertising industry. The Webby Awards, established in 1996, are renowned for honoring excellence on the internet, recognizing outstanding websites, mobile sites, videos, advertising, media and public relations initiatives, apps, and software. With nearly 13,000 entries submitted from across the globe, the 2024 awards attest to the high caliber of competition and the esteemed nature of this accolade.