Alibaba’s international e-commerce arm, Lazada, is aggressively courting European luxury brands to boost its presence in Southeast Asia, aiming to capture a $100 billion e-commerce market by 2030. Lazada’s recent success, including becoming EBITDA positive, is fueled by investments in AI and online marketing. While Alibaba’s international retail business thrives, its domestic market faces challenges due to price wars and geopolitical tensions. Despite these hurdles, Wall Street analysts remain optimistic about Alibaba’s future, with an average 12-month price target of $107.27.