Prada’s ongoing involvement in the America’s Cup sailing competition has not only brought the Italian fashion house to the forefront of the sport, but has also inspired its iconic Linea Rossa collection, a blend of high-performance technical wear and sophisticated style.
Prada’s dedication to winning the America’s Cup has yielded a surprising fashion success story: Linea Rossa. The performance sportswear line, originally designed for the sailing team, has become a mainstay in Prada’s collections and a testament to the brand’s unconventional spirit.
