Messi Magic Drives MLS Attendance and Revenue to Record Highs

Lionel Messi’s arrival in Major League Soccer (MLS) has sparked a surge in attendance and sponsorship revenue, pushing the league to new heights. The league witnessed a 5% increase in attendance, exceeding 11.45 million, and a 13% rise in sponsorship revenue. MLS officials attribute this success to Messi’s star power, a vibrant fan culture, and strategic marketing initiatives.

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