Cruise 2025: Kate Moss and Little Simz Usher in a New Era for Gucci Under Sabato De Sarno

Sabato De Sarno’s vision for Gucci draws inspiration from the label’s past, with a nod to the iconic designs of Tom Ford and the gritty subcultures that shaped the brand. Kate Moss, a muse from Gucci’s early days, returns for the Cruise 2025 show in London, capturing the spirit of the city and the fusion of modernity and nostalgia that defines De Sarno’s aesthetic. Joining Moss is Little Simz, known for her eclectic style and affinity for Gucci’s tailoring and vibrant accessories. Together, these muses embody De Sarno’s focus on authenticity and the real people who inspire his designs, rather than the fantastical elements that have characterized Gucci’s recent history.

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