Hilton has officially launched its premium economy brand, Spark by Hilton, in Europe with the signing of Spark by Hilton London Romford. This 125-room property, set to open in the coming weeks, marks Hilton’s entry into the premium economy segment in the region. The signing follows the successful debut of the first Spark by Hilton in 2023, making it the fastest announcement-to-market brand in the company’s history. With over 30 hotels now in operation and more than 175 in development, Spark by Hilton is rapidly expanding its global footprint.