Airalo, the world’s leading eSIM marketplace, has partnered with ONYX Hospitality Group, a prominent player in Southeast Asia’s hospitality industry, to enhance travel connectivity for ONYX Rewards members. This collaboration integrates Airalo’s eSIM technology into the loyalty program, offering members seamless access to the company’s expansive global network and discounts on eSIM purchases.
Millennium Hotels and Resorts (MHR) has received two prestigious awards recognizing its My Millennium loyalty program. The program was awarded second prize for ‘Best Hotel Loyalty Programs in 2024 [Asia Pacific]’ at the Travel + Leisure Southeast Asia’s Luxury Awards. Additionally, the My Millennium team won Bronze for Team of the Year — Brand at The Loyalty & Engagement Awards 2024.
Royal Caribbean Group announces a groundbreaking Loyalty Status Match program, offering equivalent tier status across its three flagship brands: Royal Caribbean International, Celebrity Cruises, and Silversea. This program empowers loyalty members to enjoy reciprocal tier benefits, regardless of which brand they choose to sail with, unlocking a world of exclusive perks and opportunities.
Fireflies, a leading platform for digital collectibles, unveils its highly anticipated 12-Month Streak NFT Reward Program, offering exclusive NFTs and rewards to community members who maintain consistent engagement for a year. Designed to foster loyalty and foster community building, the program rewards collectors for their participation and dedication to the platform.
Emirates Skywards, the loyalty program of Emirates and flydubai, has extended its partnership with Emirates NBD, a leading banking group in the MENAT region. The renewed collaboration aims to foster product innovation and provide co-brand cardholders with enhanced personalized benefits and experiences. Emirates NBD Skywards Credit Cards offer exclusive travel benefits and privileges, including complimentary Emirates Skywards Silver Tier status for Infinite Credit Cardholders and the ability to earn up to 100,000 bonus Skywards Miles. Cardholders can also enjoy complimentary cinema tickets, concierge and valet services, airport transfers, and unlimited access to over 1,000 airport lounges globally. Emirates Skywards, with over 30 million members worldwide, has received numerous awards for its innovative offerings and standout initiatives.
Hilton Honors members can now earn rewards points by paying their monthly rent through Bilt Rewards. This integration allows members to convert their Bilt Rewards Points into Hilton Honors Points at a 1:1 ratio and enjoy unforgettable stays across Hilton’s renowned brands. The partnership offers an additional incentive for those who join Hilton Honors and transfer a minimum of 1,000 Bilt Points, receiving an extra 1,000 Hilton Honors Bonus Points.
Hard Rock International recently announced the official launch of Unity by Hard Rock, a loyalty program that offers exclusive benefits to members across the brand’s hotels, casinos, cafes, and Rock Shops. The program allows members to earn and redeem points for free nights, dining experiences, merchandise, and more at participating Hard Rock locations worldwide. Unity also provides access to member-only offers, events, and experiences.
The launch of the Unity program is supported by a comprehensive marketing campaign featuring renowned personalities such as Lionel Messi, Noah Kahan, John Legend, and Shakira. These celebrities will appear in the campaign’s 60-second commercial, which showcases the diverse experiences available at Hard Rock locations worldwide.
To celebrate the launch of Unity, Hard Rock has also partnered with Royal Caribbean International and Celebrity Cruises to offer reciprocal benefits to travelers. Members of Club Royale and the Blue Chip Club will receive exclusive benefits when participating in activities at select Hard Rock venues or embarking on voyages with Royal Caribbean and Celebrity ships.
Membership in Unity by Hard Rock is free and can be obtained at any participating location, through the unity.hardrock.com website, or via the Unity by Hard Rock mobile app.
Starbucks is refreshing its menu with a range of flavorful beverages for the summer season. The highlight is the return of the beloved Very Berry Hibiscus Refresha, a refreshing fruit juice drink with real blueberry pieces, which disappeared from US menus in 2021. This fan-favorite will make its debut in UK stores tomorrow, much to the delight of Starbucks enthusiasts. To elevate the coffee experience, a new Crème Brûlée Cold Foam joins the menu, inspired by the classic dessert. This delectable topping can be added to any cold drink, complementing options like cold brew, iced brown sugar oat shaken espresso, and brown sugar Frappuccino. Starbucks also welcomes back the Mango & Dragonfruit Refresha with a new twist featuring coconut. The limited-time availability of these drinks typically lasts for approximately eight weeks, but demand may influence their duration. Prices vary by location and size.
For loyalty members of the Starbucks Rewards scheme, exclusive access to these new offerings is available from tomorrow. Non-members can indulge from May 2nd, with delivery options via Deliveroo, Uber Eats, and Just Eat (delivery charges apply). Joining the rewards program grants additional perks like free shots, dairy alternatives, and a birthday freebie.
Starbucks is not alone in introducing summer menu changes. Wetherspoons will add 10 new dishes from May 1st, including a Wagamama-inspired option. McDonald’s has also expanded its menu with seven new items, including a novel Biscoff-flavored frappe.
Coffee fans eager to sample Starbucks’ latest creations can anticipate a taste of summer in every sip.
