Luckin Coffee, the Chinese coffee giant, is pushing its global expansion strategy after its first foray into Singapore. Despite intense competition at home and early losses in Singapore, Luckin is eyeing the US and other markets, even as it faces a price war from its own clone competitor, Cotti Coffee. With aggressive store openings and a focus on low prices, Luckin aims to establish its presence in new markets, but the path to profitability remains uncertain.
China’s largest coffee chain, Luckin Coffee, is preparing to enter the U.S. market with its low-cost beverages, aiming to compete directly with Starbucks. The move comes after Luckin’s recovery from a major fraud scandal that led to its delisting from Nasdaq. Luckin plans to leverage its success in China by targeting cities with large Chinese populations and offering drinks at significantly lower prices than its U.S. rivals.
