Results for: Luxury Brands

Supermodel Bella Hadid has been appointed as Chopard’s new global ambassador, marking a significant move for the luxury brand to attract a younger audience. Hadid’s massive social media following, her commitment to social causes, and her authentic image make her a perfect fit for Chopard, which is known for its ethical practices and commitment to sustainability. This partnership signifies a shift in the ambassador landscape for luxury brands, moving away from traditional Hollywood stars and embracing a new generation of influencers.

The ‘hobo’ bag, a staple in many luxury collections, raises questions about cultural appropriation and the fashion industry’s reluctance to evolve. While brands may avoid directly using the term, the style and its descriptors often evoke the original, problematic association. This article explores the history, the current use, and the ethical implications of this trend.

Daniel Lee, the Chief Creative Officer of Burberry, brings his unique perspective to the iconic British brand, drawing inspiration from the diversity of London and the heritage of Burberry. He emphasizes the importance of a recognizable identity and rejects the notion of following trends, highlighting the strength of staying true to a brand’s core values. Lee’s vision is evident in the autumn/winter 2024 collection, which blends traditional elements with a contemporary edge, reflecting the dynamic spirit of modern Britain.

Luxury brands face challenges adjusting their tone on social media, balancing Gen-Z dominance with their traditional authority. Brands such as Marc Jacobs and Loewe have achieved success by collaborating with experimental creators and embracing niche corners of the internet. However, attempts like Alexander Wang’s celebrity impersonator campaign can backfire due to perceived fakeness. As social media evolves rapidly, brands must adapt to reach younger audiences without compromising their identity.

Luxury brands are increasingly using colors as a way to create silent logos, evoking specific emotions and associations. From Burberry’s ‘knight’ blue to Sabato De Sarno’s ‘Rosso Ancora,’ these colors have a rich history and cultural significance. Designers like Sabyasachi, Jayanti Reddy, and Amit Aggarwal are also embracing iconic colors to convey their brand identities and connect with consumers on a deeper level. Color therapy suggests that specific hues can even have therapeutic benefits, calming anxiety and promoting well-being.

With European summer on the horizon, fashion influencer and stylist Gab Waller shares her top picks for vacation-ready pieces that are sure to turn heads. From The Row’s must-have It shoe to Nensi Dojaka’s effortlessly chic dresses, these items are poised to sell out fast. Gab also provides insider tips on emerging trends, must-have accessories, and the latest from top designers like Bottega Veneta and Alaïa.

Tanger CEO Stephen Yalof recently spoke about the benefits of replacing tenants instead of renewing leases, emphasizing the potential for increased revenue and customer traffic. Tanger plans to drive traffic by expanding offerings, including furniture retailers, and appealing to luxury brands by attracting new customers through its outlet locations. By offering a wider variety of brands and a new customer experience, Tanger aims to drive sales and build long-term customer relationships.

A compassionate salesperson in China has won hearts online for treating a visitor with kindness and helping him experience the luxury of a Rolls-Royce Cullinan SUV, despite the man’s inability to afford it. Salesman Li Zhangchao’s actions, captured in a viral Douyin video, have challenged stereotypes and highlighted the power of empathy in the luxury car market.

Models Lulu Tenney and Gray showcase an opulent display of jewelry from renowned brands like Chanel, Cartier, Tiffany & Co., and more. Tenney stuns in a Chanel High Jewelry earring and Cartier High Jewelry necklace, while Gray exudes elegance in Gucci High Jewelry earrings and a Bulgari necklace. The shoot highlights the transformative power of jewelry, showcasing how it can elevate any ensemble.

The Federal Trade Commission (FTC) has filed a lawsuit to block the $8.5 billion acquisition of Capri Holdings by Coach and Kate Spade’s parent company, Tapestry. The deal would have combined six fashion brands under one company, including Tapestry’s Coach, Kate Spade, and Stuart Weitzman, and Capri’s Versace, Jimmy Choo, and Michael Kors. However, the FTC argues that the merger would harm shoppers and employees by reducing competition and raising prices.