Introducing LVERS: Pharrell Williams’ First Fragrance for Louis Vuitton

LVERS, the first fragrance collaboration between Louis Vuitton and Pharrell Williams, is a unique and desirable scent that transcends gender and age. Inspired by the smell of sunlight, the fragrance features notes of galbanum, ginger, and other natural ingredients that create a fresh and elegant aroma. With a focus on the power of olfaction, Williams and master perfumer Jacques Cavallier-Belletrud worked closely to develop a scent that evokes memories and embodies Williams’ vision of a fragrance that smells like colors. LVERS is available in a 100ml eau de parfum for $480.

Louis Vuitton’s New Fragrance with Virgil Abloh

Louis Vuitton’s creative director, Virgil Abloh, has launched a new fragrance under the brand’s name, LVERS. Created in collaboration with master perfumer Jacques Cavallier-Belletrud, LVERS is inspired by sunlight and features resin galbanum as its main ingredient. Abloh believes that the scent smells like the colors blue, light blue, and purple, and that it is an elegant and elevated version of something familiar.

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