The Pacific Asia Travel Association (PATA) successfully hosted the PATA Annual Summit 2024 (PAS 2024) at the Grand Lisboa Palace Resort in Macau, China, with significant contributions from the Macao Government Tourism Office (MGTO) and co-host SJM Resorts, S.A. The summit brought together over 450 delegates from 200 organizations spanning 29 destinations to explore the theme of ‘Reimagining Tourism.’ The three-day event featured a range of sessions, workshops, and destination experiences, showcasing PATA’s latest initiatives and highlighting key trends and challenges in the travel and tourism industry.