Tyson McGuffin, a top-ranked professional pickleball player, has partnered with Cosmic Crisp apples. McGuffin, who grew up in an apple orchard and has always included apples in his diet, will now be promoting the brand as part of his healthy eating routine while competing on the PPA and MLP tours, running his camps, and filming for his YouTube channel. The partnership will also include social media content, event appearances, and sampling of Cosmic Crisp apples at McGuffin’s pickleball camps. In addition, the Cosmic Crisp brand will be exhibiting at the World Pickleball Convention and launching a social media campaign and giveaway pairing Cosmic Crisp with pickleball in June.