Malaysia Airlines held its inaugural Trade Elevation Summit, bringing together over 300 delegates from 21 countries to discuss and strengthen tourism initiatives. The summit focused on promoting Visit Malaysia Year 2026 and solidifying Malaysia’s position as a regional tourism hub.
Malaysia Airlines and Huawei have joined forces to enhance the airline’s digital capabilities and expand its reach in the Chinese market. The partnership will leverage Huawei’s digital solutions and marketing platform to offer personalized experiences and targeted advertising to Chinese travelers. This collaboration aims to boost customer engagement, strengthen Malaysia Airlines’ brand presence in China, and attract more Chinese travelers.
Malaysia Airlines has announced a strategic partnership with Huawei to enhance its presence in the Chinese market. The collaboration will leverage Huawei’s advanced analytics and marketing capabilities to gain insights into traveler preferences and market trends, ultimately improving the airline’s customer-centric approach.
The Maldives Marketing and Public Relations Corporation (MMPRC) collaborated with Malaysia Airlines to host a virtual product seminar that emphasized the country’s longstanding appeal to Japanese travelers. The webinar highlighted the launch of a new daily direct flight from Kuala Lumpur, attractive airfare promotions, and bespoke destination presentations. MMPRC’s strategy to revive interest in the Maldives includes targeted advertising, social media campaigns, and participation in major travel expos like Tourism Expo Japan (TEJ) 2024.
The Malaysia Food and Culture Festival has commenced in Shanghai, bringing together the diverse beauty of Malaysia’s heritage, culture, and modern lifestyle. The festival showcases a range of cultural activities, food tastings, and travel packages at Pudong Shanghai Qiantan Taikoo Li. At the Shangri-La Qiantan Shanghai, visitors can indulge in Malaysia’s culinary delights, featuring chefs from Shangri-La Hotel Kuala Lumpur. Malaysia Airlines is the official airline partner for the event, offering special fares to promote tourism between China and Malaysia.
Malaysia Airlines, in partnership with Tourism Malaysia, hosted a two-day event at Nexus Mall, Amritsar, on April 27th and 28th, 2024. The event showcased the airline’s expanded flight options and the rich culture and hospitality of Malaysia. Attendees enjoyed a vibrant schedule of activities, including games, appearances by popular radio personalities, interactive quizzes, and dance performances. Malaysia Airlines is increasing its flight frequencies from Amritsar and Trivandrum, and in celebration, is offering exclusive offers for Indian travelers to travel to Malaysia.
