At ITB China 2024, Maldives Minister of Tourism Ibrahim Faisal emphasized the strong relationship between the Maldives and China, with China being the leading market for Maldivian tourism. Minister Faisal highlighted the need to enhance connectivity with more direct flights from China and plans to broaden the tourism sector beyond luxury resorts. The Maldives aims to boost the MICE sector and promote community-based tourism for an immersive cultural experience. ITB China, a premier travel trade exhibition, provides an opportunity for the Maldives to showcase its latest tourism offerings and strengthen its partnership with China.