Manischewitz, the iconic kosher-for-Passover brand, has undergone a major rebranding effort to appeal to a younger demographic. The new packaging features bright colors, playful cartoon figures, and a resealable bag design for macaroons, replacing the traditional canister. The aim is to update the brand’s cultural relevance and attract a mainstream audience beyond its Jewish customer base. The rebranding is part of a broader strategy to revitalize the company, which has faced challenges in recent years. Manischewitz is also expanding its social media presence and introducing new products to be consumed year-round.