Bengaluru-based food delivery startup Swish’s unconventional marketing tactic, using humans as walking advertisements, has gone viral, sparking a heated debate about ethical considerations and the potential exploitation of workers.
Results for: Marketing
The Ajman Tourism Development Department (ATDD) has embarked on a significant promotional tour across Scandinavia, aiming to attract tourists from Denmark, Sweden, and Norway to the emirate. This initiative focuses on showcasing Ajman’s unique blend of cultural heritage, natural beauty, and modern amenities to a key European market.
From Lexus wrapped in Elphaba green to Ariana Grande’s Glinda-inspired outfits, the hype surrounding the ‘Wicked’ movie is turning the world green and pink. The film, a highly anticipated adaptation of the beloved musical, is following in the footsteps of ‘Barbie’ and its successful marketing campaign, which saw a world painted in shades of pink. But with a dizzying array of Wicked-branded merchandise, is there such a thing as overkill? We explore the best Wicked merch to snag now.
The second edition of Athar – Saudi Festival of Creativity in Riyadh gathered over 1,600 leaders, experts, and emerging talents from the creative marketing industry, showcasing the power of creativity in shaping Saudi Arabia’s cultural landscape and achieving its 2030 ambitions.
The Singapore Tourism Board (STB) and Skyscanner, a leading global travel search site, have signed a two-year agreement to enhance Singapore’s attractiveness as a travel destination. The partnership will focus on joint marketing campaigns, improved stopover travel solutions, and increased brand awareness.
This article analyzes Peloton’s recent hiring and marketing decisions, exploring their approach to diversity, equity, and inclusion (DEI). We examine the hiring of a non-Olympic rower as an instructor, the company’s new ad campaign featuring NFL stars, and the appointment of a new CEO with a background in fitness technology. We also discuss the potential impact of these decisions on Peloton’s future.
Financial analyst Jim Cramer has lauded Meta CEO Mark Zuckerberg’s marketing prowess, comparing him to a digital puppeteer who can target individual consumers with unmatched precision. Cramer believes Zuckerberg’s data-driven approach allows Meta to dominate advertising, as seen in the company’s strong third-quarter earnings report. While Meta stocks saw an initial dip, Cramer remains bullish about the company’s future.
In a competitive cannabis market, building customer loyalty is key. Experts at the Benzinga Cannabis Capital Conference reveal how brands are leveraging budtender partnerships, customer engagement strategies, and loyalty programs to stand out and drive repeat business. Learn how brands are using innovative tactics to educate budtenders, foster positive customer experiences, and create lasting relationships with their consumers.
Regent Seven Seas Cruises has launched Regent Connect, a co-branding solution designed to empower travel agents by streamlining marketing and sales efforts. The program offers co-branded landing pages, real-time cruise availability, and simplified access, allowing agents to focus on client engagement and drive luxury travel sales.
A new study shows that wine labels featuring flowers are more likely to attract female buyers. Researchers found that women associate feminine designs, like flowers and women holding bouquets, with a better taste and drinking experience. This discovery highlights the impact of gender marketing in the wine industry, where women make up the majority of buyers.