Trivago, a leading hotel search platform, has announced a strategic partnership with renowned soccer coach Jürgen Klopp, leveraging his global appeal and authenticity for their upcoming marketing campaign. The collaboration aims to strengthen Trivago’s brand identity and reach a wider audience, with the initiative set to launch in key regions by the end of the year.
Flipkart launched a campaign in Bengaluru offering Re 1 auto-rickshaw rides during peak hours, causing a stir on social media. While some praised the initiative as a clever marketing tactic, others lamented the lack of similar offers in their cities.
East Midlands Railway (EMR) has partnered with McCann Birmingham to revitalize its brand character, Miles, through a multi-platform campaign launching later this year. The campaign aims to engage both leisure travelers and daily commuters, enhancing EMR’s brand appeal and market presence.
Northwestern Mutual has launched a new podcast, ‘A Better Way to Money,’ to offer real, relatable financial advice to Americans. The podcast is part of a larger marketing campaign for the company, which has refreshed its brand identity and is emphasizing its commitment to providing personalized financial planning. The eight-episode podcast features experts and notable names in pop culture, including social media sensation Kat Stickler, who will discuss her financial planning for her new home, businesses, and family.
Diet Coke is bringing back the personalized can trend with its new ‘Diet Coke Breaks by You’ campaign, featuring over 150 names on limited-edition cans and bottles. The campaign includes a chance to win bespoke cans, weekly prizes, and special events with nail art and relaxation zones.
The New Jersey Division of Travel and Tourism (NJTT) reported a significant increase in tourism in 2023, with 120.5 million visitors and an economic impact of $78.3 billion. This recovery surpassed pre-pandemic figures and highlighted the strength of the state’s tourism sector.
Get ready for a summer like no other as the Anguilla Tourist Board (ATB) launches its captivating campaign, “Exclusively Yours, Anguilla.” From May to August 2024, Anguilla transforms into the ultimate summer haven, enticing travelers with its diverse offerings beyond its renowned beaches and culinary delights. Families, couples, and adventurers alike will discover exclusive experiences, tailored to their every desire.
Trojan Battery Company has been recognized for its innovative and effective “Say Yes to Trojan AES!” campaign, which generated awareness for its new deep-cycle battery technology. The campaign earned Trojan the Gold Amplify Award for 2024 from Battery Council International (BCI), the leading trade association representing the global battery industry.
