South African Tourism has launched the 10th edition of its ‘Learn South Africa’ program, focusing on India’s tier-2 and tier-3 cities to attract more visitors beyond Johannesburg and Cape Town. The initiative will include workshops in Chandigarh, Nagpur, and Kochi, equipping travel partners with strategies to promote unique destinations across the country.
Pizza Hut is offering a unique way for job seekers to stand out during New York City’s ‘September Surge’ hiring season. Their ‘ResZAmes’ initiative allows applicants to print their resumes on iconic pizza boxes and deliver them directly to potential employers, ensuring their application is hard to miss.
Pizza Hut is launching a unique campaign called ‘ResZAmes’ in New York City, where they will print selected candidates’ resumes on pizza boxes and deliver them to their dream employers. The campaign aims to help job seekers stand out and make a lasting impression in a competitive job market.
Elegant Hotel Collection, a renowned luxury hotel group, has partnered with Discover the World (DTW) and HotelREZ to boost its global sales and marketing efforts. This strategic collaboration will initially focus on the U.S. market, expanding opportunities for both Elegant Hotel Collection and HotelREZ’s Best Loved Hotels division. The partnership will leverage DTW’s expertise in sales representation, enhancing brand visibility and generating targeted trade sales for both brands.
Aurora Expeditions, a leader in responsible small ship exploration, has appointed Greg Cormier as its new Chief Marketing Officer (CMO). Cormier, with over two decades of experience in brand management and digital marketing, will spearhead Aurora’s global expansion strategy, particularly focusing on enhancing the customer experience and increasing market share in North America. His appointment coincides with the company’s preparation for a significant growth period, including the launch of its third purpose-built small expedition ship in 2025.
Rahul Krishnan, co-founder of BoldCare, made headlines after publicly sharing his credit card details and OTPs on X (formerly Twitter) for transactions under ₹1,000. While some see it as a clever marketing strategy, others criticize it for its irresponsible nature and potential security risks.
Morocco, aiming to become a top 10 global tourist destination by 2026, has partnered with Finn Partners to attract more Chinese tourists. This strategic collaboration will leverage public relations, influencer marketing, and social media to showcase Morocco’s unique cultural and natural attractions to the Chinese market.
Tesla’s Cybertruck, known for its futuristic design, has taken its branding a step further by going logo-free. This bold move, hailed by many as a marketing stroke of genius, has sparked a debate about the power of iconic product design in brand recognition.
The Maldives Marketing and Public Relations Corporation (MMPRC) and Maldivian, the country’s national airline, have joined forces to enhance tourism promotion and development. This strategic partnership aims to leverage their combined strengths to create impactful marketing campaigns and initiatives, attracting visitors from around the globe.
Google’s focus on AI-powered features like ‘Add Me’ for the Pixel 9’s camera might be overshadowing the device’s core strengths. The author argues that this marketing approach is not only unrealistic but also risks diminishing the Pixel’s reputation for exceptional photography.
