Global corporate affairs and marketing consulting firm LLYC announces a new corporate structure for the United States, consolidating its operations and appointing Jeff Lambert as U.S. Executive Chairman and Mike Houston as U.S. CEO. The move aims to increase resource efficiency, amplify its portfolio of solutions, and capitalize on new opportunities in the U.S. market.
TikTok’s head of global marketing, Kate Jhaveri, is leaving the company as part of a leadership restructuring. Zenia Mucha, previously Disney’s chief communications officer, will now oversee all global brand and communications efforts, unifying the team under her leadership. This move comes amidst ongoing legal battles with the U.S. government and could have implications for TikTok’s future.
Kenya’s Tourism Board is on a mission to attract more international visitors, particularly millennials and younger travelers. They’ve brought a group of popular UK travel influencers to experience Kenya’s diverse offerings, hoping to inspire their millions of followers to book a trip. This initiative is part of a broader strategy that has already seen success with East African influencers, highlighting Kenya’s unique tourism experiences and its growing appeal to global travelers.
Hertz Global Holdings, Inc. has announced the appointment of Lauren Fritts as Senior Vice President and Chief Communications Officer, effective September 30. Fritts brings extensive experience in communications and marketing from both the private and public sectors, most recently serving as Chief Corporate Affairs and Marketing Officer at WeWork.
Barstool Sports, the media giant known for its sports and pop culture content, is expanding into the cannabis market with a new partnership with Green Thumb Industries (GTI). The collaboration will create custom content featuring GTI brands RYTHM and Dogwalkers Prerolls, bringing cannabis into the mainstream media landscape.
South African Tourism has launched the 10th edition of its ‘Learn South Africa’ program, focusing on India’s tier-2 and tier-3 cities to attract more visitors beyond Johannesburg and Cape Town. The initiative will include workshops in Chandigarh, Nagpur, and Kochi, equipping travel partners with strategies to promote unique destinations across the country.
Pizza Hut is offering a unique way for job seekers to stand out during New York City’s ‘September Surge’ hiring season. Their ‘ResZAmes’ initiative allows applicants to print their resumes on iconic pizza boxes and deliver them directly to potential employers, ensuring their application is hard to miss.
Pizza Hut is launching a unique campaign called ‘ResZAmes’ in New York City, where they will print selected candidates’ resumes on pizza boxes and deliver them to their dream employers. The campaign aims to help job seekers stand out and make a lasting impression in a competitive job market.
Elegant Hotel Collection, a renowned luxury hotel group, has partnered with Discover the World (DTW) and HotelREZ to boost its global sales and marketing efforts. This strategic collaboration will initially focus on the U.S. market, expanding opportunities for both Elegant Hotel Collection and HotelREZ’s Best Loved Hotels division. The partnership will leverage DTW’s expertise in sales representation, enhancing brand visibility and generating targeted trade sales for both brands.
Aurora Expeditions, a leader in responsible small ship exploration, has appointed Greg Cormier as its new Chief Marketing Officer (CMO). Cormier, with over two decades of experience in brand management and digital marketing, will spearhead Aurora’s global expansion strategy, particularly focusing on enhancing the customer experience and increasing market share in North America. His appointment coincides with the company’s preparation for a significant growth period, including the launch of its third purpose-built small expedition ship in 2025.
