Omni Hotels & Resorts has appointed Michael Innocentin as its new Chief Marketing Officer. In this role, Innocentin will be responsible for the strategy, creation, and implementation of all brand marketing efforts, including advertising, public relations, social media, the website, and digital campaigns. He will also lead Omni’s customer engagement and Select Guest Loyalty programs.
Omni Hotels & Resorts has appointed Michael Innocentin as its new Chief Marketing Officer. In this role, he will lead the development and implementation of all marketing strategies, including advertising, public relations, social media, website management, and digital campaigns. He will also manage Omni’s customer engagement efforts and the Select Guest Loyalty program, reporting directly to Jeff Doane, the Chief Commercial Officer.
Helsinki’s tourism industry continues to struggle in the wake of travel restrictions imposed due to the war in Ukraine. International tourism to the Finnish capital has not recovered post-pandemic, with Russian tourists cut off and travel from Asia hampered.
In comparison to other Nordic capitals, Helsinki has fallen behind in international and domestic tourism recovery. The city’s number of international overnight stays in 2023 reached only 78% of its 2019 level, significantly lower than Copenhagen and Oslo which have surpassed pre-pandemic numbers.
Chair of the Helsinki Tourism Foundation, Mikko Leisti, highlights the need for increased marketing efforts to attract tourists from alternative markets such as Sweden, Germany, the United States, and Great Britain.
Funding for tourism promotion varies significantly among Nordic capitals, with Copenhagen allocating 36 million euros, Stockholm 4.9 million euros, and Oslo 7.5 million euros. Helsinki’s allocated budget of 2.2 million euros trails behind these efforts.
To boost tourism, Leisti emphasizes the importance of expanding marketing reach and diversifying target markets.
Switzerland Tourism has unveiled a new brand identity titled ‘Switzerland’, replacing the iconic ‘Goldflower’ campaign. The fresh branding encapsulates Switzerland’s enduring commitments to nature, hospitality, and dependability, and aims to support travelers from the planning phase to the actual journey. The letter ‘T’ in the new brand is cleverly replaced by a Swiss cross, reimagined in a palette of five red hues to symbolize modernity, diversity, and autonomy. The ‘Switzerland’ brand will guide and assure all hospitality providers within Switzerland and is set to be rolled out globally, influencing both current and future tourism interactions.
Acknowledging its exceptional marketing strategies, award-winning creativity, and dedication to workplace culture, the agency has been honored as an A-List Standout agency at the 2024 Ad Age A-List & Creativity Awards Gala. The agency’s unwavering commitment to generating quantifiable results for clients such as Popeyes, Flagstar Bank, Little Caesars, and Blue Diamond has been instrumental in its success. Furthermore, its dedication to fostering diversity and inclusion, with 35% of its workforce identifying as people of color, and its involvement in revitalizing the renowned Creative Circus advertising school, has solidified its position as a leader in the industry. This recognition reinforces the agency’s commitment to innovation, employee well-being, and delivering exceptional client results.
The author argues that Oregon State University needs to be more daring and ambitious in its approach to athletics in order to compete with the likes of the University of Oregon. The author points to Oregon’s willingness to take risks and be bold as a key factor in its success. The author suggests that Oregon State could benefit from a similar approach, and that it should not be afraid to try new things and think outside the box. The author also argues that Oregon State needs to do a better job of marketing itself and promoting its athletic programs.
Orange and cream have emerged as a popular flavor combination in 2022, showcasing a blend of nostalgic and refreshing tastes. Food brands such as Wendy’s, Baskin-Robbins, Carvel, Chobani, and Dr. Bombay Ice Cream have introduced products featuring this classic duo. The surge in popularity can be attributed to its ability to evoke childhood memories and its seasonal appeal during warmer months. Additionally, the versatility of the combination allows it to be incorporated into various food and beverage products, including desserts, snacks, and alcoholic beverages.
Actor Sahiba Bali, who played the journalist who conducts a confrontational interview with singer Amar Singh Chamkila in director Imtiaz Ali’s film of the same name, spoke about working with Diljit Dosanjh, who stars in the titular role. Sahiba, who worked as a marketing professional previously, also spoke about Diljit’s ‘intelligent’ marketing acumen, and how he has been able to capitalise on his recent success.
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Amendola Communications, an award-winning healthcare technology and life sciences public relations and marketing firm, has been selected by Peerbridge Health, a developer of a hospital-grade, remote diagnostic and monitoring platform that harnesses artificial intelligence (AI) for early detection of heart failure and other conditions, to implement a national PR program.
Peerbridge Health’s Peerbridge Cor™ is an AI-enabled, 3-lead, 2-channel wireless ambulatory ECG device that has shown a nearly 96% accuracy rate in identifying heart failure in patients utilizing ECG as the only input. Amendola will work with Peerbridge Health to educate the industry on the life-saving potential of early detection of heart failure through AI-enabled remote monitoring technology.
