Maldives and National Airline Partner to Boost Tourism

The Maldives Marketing and Public Relations Corporation (MMPRC) and Maldivian, the country’s national airline, have joined forces to enhance tourism promotion and development. This strategic partnership aims to leverage their combined strengths to create impactful marketing campaigns and initiatives, attracting visitors from around the globe.

Choice Hotels Partners with 72andSunny and dentsu X for Enhanced Marketing Strategy

Choice Hotels International, a leading global hotel company, has chosen 72andSunny New York as its new creative agency of record and dentsu X as its digital media agency of record. This strategic alliance aims to amplify brand affinity and drive bookings across Choice’s diverse portfolio of 22 hotel brands through innovative marketing campaigns. The partnership leverages the expertise of both agencies in navigating the evolving media landscape and creating engaging narratives that resonate with a wide audience.

Hilton Expands ‘Hilton. For The Stay’ Campaign in India with Bollywood Star and New Hotel Launches

Hilton is expanding its global marketing campaign ‘Hilton. For The Stay’ in India with new initiatives and partnerships, including a collaboration with Bollywood icon Sidharth Malhotra. The company is also tripling its portfolio in India, introducing new brands like Curio Collection by Hilton and Waldorf Astoria Hotels & Resorts, and focusing on personalized guest experiences through curated wedding packages and unique celebrity collaborations.

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