Kirsten Andrade, a leading concierge travel advisor at Favorite Grampy Travels, has been recognized for her exceptional marketing skills, winning the Best Targeted Marketing Idea award at the 2024 TravelAge West Trendsetter Awards. Her innovative Genie+ masterclass, which helps travelers navigate Disney’s line-skipping service, has been a major success, attracting a dedicated clientele and solidifying her agency’s reputation for expertly curated travel experiences.
twentytwo & brand, a leading marketing agency specializing in the renewable energy sector, has been honored with two prestigious TITAN Business Awards for its outstanding work in the public relations and communications space. The agency received a Gold-level ranking for its PR & Communications in Energy, and a Silver-level recognition as “PR Agency of the Year”.
The Commission for the Promotion of Peru for Exports and Tourism (PROMPERU) and LATAM Airlines have entered into a strategic alliance to promote Peru as a prime tourist destination in key international markets, including Brazil, Chile, Colombia, Spain, the United States, and Mexico. This partnership aims to leverage digital marketing and outdoor advertising campaigns in high-impact locations to showcase the attractions of Áncash, Arequipa, Cusco, La Libertad, Lima, Loreto, and Piura.
Book covers have evolved from mere protective jackets to integral marketing tools, communicating genre, themes, and target audience. Today, a well-designed cover can make a significant impact on a book’s success. Designers navigate a fine line between artistic expression and commercial considerations, balancing the desire for originality with the need to appeal to a specific readership. Despite the prevalence of certain tropes and stereotypes, designers continue to push boundaries and create covers that captivate readers and drive sales. Social media platforms like TikTok have also emerged as influential factors, showcasing bold and evocative covers that resonate with audiences. While publishers and retailers prioritize market appeal, designers emphasize the importance of artistic expression, recognizing its potential to attract a wider audience and elevate the physical book as a desirable object.
Gone are the days of basic evening gowns for movie stars. Today, they use their wardrobe as an extension of their characters, mirroring the trend of method acting. This ‘method dressing’ has become a potent marketing tool, with viral outfits boosting film buzz and generating millions in media impact value. However, concerns remain about excessive literalism and the flattening of fashion into mere costumes. The shift towards archival pieces and playful color-coordinated looks suggests a potential evolution beyond ‘method dressing’ towards more imaginative and independent style choices.
Omni Hotels & Resorts has appointed Michael Innocentin as its new Chief Marketing Officer. In this role, Innocentin will be responsible for the strategy, creation, and implementation of all brand marketing efforts, including advertising, public relations, social media, the website, and digital campaigns. He will also lead Omni’s customer engagement and Select Guest Loyalty programs.
Omni Hotels & Resorts has appointed Michael Innocentin as its new Chief Marketing Officer. In this role, he will lead the development and implementation of all marketing strategies, including advertising, public relations, social media, website management, and digital campaigns. He will also manage Omni’s customer engagement efforts and the Select Guest Loyalty program, reporting directly to Jeff Doane, the Chief Commercial Officer.
Helsinki’s tourism industry continues to struggle in the wake of travel restrictions imposed due to the war in Ukraine. International tourism to the Finnish capital has not recovered post-pandemic, with Russian tourists cut off and travel from Asia hampered.
In comparison to other Nordic capitals, Helsinki has fallen behind in international and domestic tourism recovery. The city’s number of international overnight stays in 2023 reached only 78% of its 2019 level, significantly lower than Copenhagen and Oslo which have surpassed pre-pandemic numbers.
Chair of the Helsinki Tourism Foundation, Mikko Leisti, highlights the need for increased marketing efforts to attract tourists from alternative markets such as Sweden, Germany, the United States, and Great Britain.
Funding for tourism promotion varies significantly among Nordic capitals, with Copenhagen allocating 36 million euros, Stockholm 4.9 million euros, and Oslo 7.5 million euros. Helsinki’s allocated budget of 2.2 million euros trails behind these efforts.
To boost tourism, Leisti emphasizes the importance of expanding marketing reach and diversifying target markets.
Switzerland Tourism has unveiled a new brand identity titled ‘Switzerland’, replacing the iconic ‘Goldflower’ campaign. The fresh branding encapsulates Switzerland’s enduring commitments to nature, hospitality, and dependability, and aims to support travelers from the planning phase to the actual journey. The letter ‘T’ in the new brand is cleverly replaced by a Swiss cross, reimagined in a palette of five red hues to symbolize modernity, diversity, and autonomy. The ‘Switzerland’ brand will guide and assure all hospitality providers within Switzerland and is set to be rolled out globally, influencing both current and future tourism interactions.
Acknowledging its exceptional marketing strategies, award-winning creativity, and dedication to workplace culture, the agency has been honored as an A-List Standout agency at the 2024 Ad Age A-List & Creativity Awards Gala. The agency’s unwavering commitment to generating quantifiable results for clients such as Popeyes, Flagstar Bank, Little Caesars, and Blue Diamond has been instrumental in its success. Furthermore, its dedication to fostering diversity and inclusion, with 35% of its workforce identifying as people of color, and its involvement in revitalizing the renowned Creative Circus advertising school, has solidified its position as a leader in the industry. This recognition reinforces the agency’s commitment to innovation, employee well-being, and delivering exceptional client results.
