Mars Wrigley Canada is getting ready for Halloween 2024 with the appointment of a ‘Minister of Trick or Treat’, Ellen Thompson, who will oversee the release of the inaugural Mars Spooktacular Trends Report. The report reveals consumer preferences for Halloween celebrations, including candy choices and participation in trick-or-treating. Mars is also launching the ‘No Tricks, Just Treats’ truck to offer free candy and collect unwanted items for donation to Food Banks Canada.
Get ready for a blast from the past! Mars Wrigley is bringing back the iconic Marathon bar, which was renamed to Snickers in 1990. Fans in the UK will be able to get their hands on the classic chocolate bar with its original packaging at Morrisons for a limited time, starting this fall. This isn’t the first time the company has resurrected the Marathon bar, and it’s sparking a wave of nostalgia for those who remember the original name. The return of the Marathon bar comes as Mars Wrigley teases other potential comebacks for beloved treats, including White Maltesers.
