Masaba Gupta, the renowned Indian fashion designer, shares her insights on developing a signature style and navigating challenges within the industry. She reflects on the evolution of her brand, House of Masaba, which has blended diverse influences and pushed boundaries. Gupta emphasizes the importance of adaptability and the changing dynamics of the fashion consumer. Her latest collection, Kinda Kooture, marks a shift towards more subversive and artistic expressions while staying grounded in her signature prints.