From ancient Egypt to modern makeup essentials, mascara has been a staple for centuries. But Gen Z is bucking the trend, embracing a ‘no-makeup’ makeup look that emphasizes natural beauty and healthy skin. This article explores the reasons behind this shift and delves into the rising popularity of the ‘clean girl’ aesthetic.
Sculpted By Aimee’s LashLift Mascara is causing a stir in the beauty world with its promise of voluminous, lifted lashes. This mascara, featuring a unique 252-bristle applicator and a blend of featherlight polymers, aims to deliver clump-free, dramatic lashes. Read on for reviews and comparisons to other top contenders.
Discover the ultimate guide to finding the perfect mascara for your lash desires, curated by Vogue editors and makeup experts. From volumizing to lengthening and everything in between, we’ve got the best mascaras to elevate your look.
ICONIC London’s Triple Threat Mascara in Brown is gaining rave reviews for its ability to volumize, lengthen, and lift lashes without the harshness of black. This weightless formula delivers a subtle yet impactful look that complements all eye colors, making it a versatile option for both dramatic and natural looks.
Kendall Jenner, known for her iconic style and captivating eyes, has revealed her go-to mascara, the L’Oréal Paris Panorama Mascara. This innovative mascara uses StretchflexTM technology to deliver dramatic volume and length, enhancing the eyes with a captivating panoramic effect.
This L’Oreal mascara promises big lashes, and it delivers. With its multi-level bristle brush and stretch-flex formula, it coats every lash, adds volume, length, and curl without smudging or clumping. Find out why beauty writer and short lash convert is calling this her new favorite mascara.
Charlotte Tilbury’s new Exagger-Eyes Volume Mascara promises to deliver dramatic volume, curl, and definition to your lashes. This innovative mascara utilizes a unique lash vinyl-black wrap technology and a curved brush to ensure an effortless, clump-free application. Experts are raving about its ability to transform lashes, offering a long-lasting lift and dramatic volume.
Colored mascara is experiencing a resurgence, moving beyond shock value and offering a subtle way to enhance eye color and create a more nuanced makeup look. From cherry-brown to navy and even lilac, these shades add a touch of distinction without the need for dramatic makeup, embracing the quiet luxury trend in beauty.
Clinique is celebrating the one-year anniversary of its popular ‘Almost Lipstick Black Honey’ with a limited-edition ‘Black Honey Collection’. The collection features a multi-purpose oil-based color and a rich reddish-brown mascara, perfect for creating a sophisticated fall look.
For only $9, you can elevate your lashes with NYX Cosmetics’ Worth The Hype Waterproof Mascara. It effortlessly volumizes and lengthens even the smallest lashes, giving you a feathery-soft finish. Beauty shoppers have raved about its buildable formula and 4.3-star average rating, describing it as their ‘favorite mascara’ that makes their lashes look ‘long and natural.’
