Michael Kors and Mastercard Partner for a Revolutionary AI-Driven Shopping Experience

Michael Kors, a renowned fashion retailer, has partnered with Mastercard to transform the online shopping experience for its U.S. customers. This partnership marks the integration of Shopping Muse, a next-generation retail assistant from Dynamic Yield, which leverages advanced generative AI technology. Shopping Muse empowers consumers to seamlessly find their ideal fashion picks by translating everyday language inquiries into personalized product recommendations. This innovative approach not only enhances shopper satisfaction but also significantly boosts revenue, as initial tests reveal a 15-20% higher conversion rate compared to conventional search queries.

Mastercard Kicks Off CONMEBOL Copa América 2024 with ‘Giving Back’ Video Featuring Lionel Messi

Mastercard celebrates its 30th anniversary of sponsoring the CONMEBOL Copa América 2024, South America’s premier football tournament. The company released a video featuring Lionel Messi, highlighting the intersection of football passion and the giving spirit. The video showcases Messi attempting to use his Mastercard at local businesses only to be refused payment, a testament to the gratitude for his contributions to the sport. Mastercard continues to foster a seamless fan experience at all 14 hosting stadiums, implementing contactless and cashless payments and offering exclusive Priceless Experiences.

Mastercard and BENEFIT Join Forces to Advance Bahrain’s Digital Financial Landscape

Mastercard and The BENEFIT Company (BENEFIT) have signed a Memorandum of Understanding (MoU) to collaborate on developing innovative digital payment solutions in Bahrain. The partnership aims to enhance financial inclusion and drive the growth of the country’s digital economy. BENEFIT, a leading fintech company in Bahrain, processed over 345 million electronic fund transfer transactions in 2023, demonstrating its significant role in the Kingdom’s financial landscape. Mastercard, with its global expertise in digital payments, will bring its technological capabilities to the partnership. Together, the companies aim to introduce advanced payment solutions that meet the evolving needs of consumers and businesses in Bahrain.

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