Media tycoon Edgar Bronfman Jr. is reportedly preparing a bid for Paramount Global, challenging David Ellison’s Skydance Media in a potential acquisition of the media giant. Bronfman’s bid is expected to include a larger share ownership for Paramount shareholders than the Skydance deal and potential strategic partnerships with technology and other industries. This development adds another layer to the evolving media merger landscape as Paramount seeks the best path forward for its future.