The merger of UFC and WWE has resulted in lucrative compensation packages for top executives at the newly formed TKO Group Holdings. CEO Ari Emanuel received nearly $65 million, while other executives also earned substantial sums. The merger, valued at over $21 billion, has led to record revenue for UFC, driven by media rights and events. Overall, TKO appears set for continued success in 2024 with major broadcast deals in the pipeline.
The NBA is considering significant changes to its media rights negotiations, including allowing fans to purchase individual games or season-long packages. This would allow viewers to avoid paying for unwanted content. The league is also exploring ways to redirect fans from social media highlights to full-game streaming with direct-purchase links. Additionally, the WNBA will play a larger role in the new media rights deals, as interest in women’s basketball continues to grow.
